Humanizing Social Media: Blending Style, Strategy & Thoughftul Connection
-
![]()
1822 Denim
-
![]()
L'Officiel
Social Media With Style, Strategy & Real Impact
I don’t just post—I craft content that resonates, builds communities, and drives real growth. With 4+ years in fashion and beauty marketing, I’ve led social strategies for Vogue, L’Officiel, and 1822 Denim, increasing engagement, introducing new revenue streams, and turning followers into loyal customers.
What sets me apart? I blend sharp creative instincts with a data-driven mindset, ensuring every post isn’t just eye-catching—it performs.
Scroll-stopping content – Reels, TikToks & storytelling that actually connect.
Smart strategy – Data-backed insights that fuel engagement & growth.
Brand-first approach – Social that’s not just trendy, but timeless & impactful.
Let’s build something that lasts!
Bringing brands to life through dynamic, eye-catching video content! Whether it’s aesthetic visuals, behind-the-scenes moments, or viral trends, I create videos that connect, engage, and convert.
Social Media Tools/Expertise includes:
Editing: Canva, CapCut, Adobe Creative Suite
Scheduling: Hootesuite, Sprout Social, Later
Analytics: Meta Business Suite, Google Analytics, Shopify Analytics
More: ShopMy, Klaviyo, Shopify, DatoCMS, SEO Optimization, Yotpo
Producing content that resonates with audiences, sparks engagement, and builds lasting communities!
“Georgia is ambitious, creative and laser focused. She completely revamped all 1822 Denim social channels with a fresh perspective as well as increased all KPIs. Georgia is a pleasure to work with - she comes to work every day with a positive attitude and smile on her face!”
— President of Sales, 1822 Denim
Brand Study: 1822 Denim
Brand Pillars: Comfort, Inclusivity, Style
Marketing Approach:
Craft engaging, shareable content that feels authentic—leveraging UGC, influencer collaborations, and organic social to build a lasting community.
Drive engagement through giveaways, teaser posts, limited-edition discounts, and SEO optimization to boost visibility.
Use audience metrics and platform insights to tailor content and maximize impact.
Ensure every post has a clear purpose—whether it's followers, website clicks, engagement, or brand storytelling—so that content remains strategic and intentional.
Consistent engagement and responsive customer service.
Social Media Management
1822 Denim
At 1822 Denim, I lead the brand’s entire social media strategy, driving a 30% increase in viewership in under a year and introducing new revenue streams through strategic content and engagement.
Own & execute social strategy end-to-end across Instagram, TikTok, Pinterest & Facebook.
Boost sales & visibility by directing customers to key retail partners while strengthening DTC presence.
Manage everything—from content creation & influencer collaborations to analytics-driven growth strategies that keep the brand competitive.
L’Officiel USA
At L’Officiel USA, I contributed to editorial content, copywriting, and digital strategy, ensuring the brand’s voice remained sharp, engaging, and trend-driven. I also managed the Instagram account for L’Officiel UK, crafting content that resonated with a global audience.
Wrote & edited SEO-optimized articles on fashion, beauty, and culture, increasing visibility & engagement.
Analyzed industry trends to shape content strategy.
Supported brand storytelling and audience growth strategies that strengthened L’Officiel’s presence.
Club Soul Sauce
As Co-Founder and Head of Social Media/Marketing, I developed Club Soul Sauce’s brand identity from scratch, overseeing design, creative direction, and social strategy to establish a strong presence in the fashion and lifestyle space.
Directed & executed brand visuals—from designing pieces to leading photoshoots and content creation.
Managed all social media channels, crafting a compelling digital presence that earned a feature in L’Officiel Philippines.
Drove brand awareness & engagement through strategic trend analysis, community building, and data-driven social media management.
Vogue Philippines
At Vogue Philippines, I played a key role in content syndication and SEO strategy, boosting digital visibility ahead of the brand’s launch. I ensured seamless content execution across social media and editorial, maintaining Vogue’s signature luxury storytelling.
Optimized SEO strategy, increasing digital reach.
Curated and edited content for social and print, ensuring brand consistency.
Managed social campaigns and influencer collaborations, driving engagement.
Supported event planning and editorial strategy, contributing to a strong launch.
